In this episode of the Get Unstuck and On Target podcast, Mike O’Neil interviews Fulcrum Group’s Ian Hameroff to discuss how tech companies can bridge the gap between product’s innovators build and the audiences they want to reach..
In this podcast, you’ll learn
- How to use reality-based marketing to reach your target audience and break through the noise
- How to use storytelling to increase the effectiveness of your messaging
- The five whys that you need to answer so you can clarify your message
- How to create breakthrough moments
A special thank you to Mike and the Bench Builders team for the opportunity to appear on this hugely popular podcast.
Be sure to subscribe to Get Unstuck & On Target wherever you get your podcasts or by visiting https://bench-builders.com/resources/unstuck-podcast/.