Our
Services
Resonate and break through
Fulcrum offers marketing and product leaders quick access to product marketing expertise when it’s needed most: right now!
We specialize in product messaging development, go-to-market strategy, and sales enablement designed to meet the unique needs of growth-stage B2B tech companies.
Product marketing and strategy services
Your product is more than just a collection of features and functionality. Successfully bringing your product to life depends on telling a great story to the marketplace.
The right product story differentiates and rises above the noise to capture your audience’s attention. It is the difference between breaking through and failing to move the needle.
Our product marketing services use our storytelling superpowers to bridge the gap between the innovative products you create and the audience your want to reach.
Product Messaging
Tell a great product story. Turn your prospects into customers.
- Positioning and Messaging
- Product Narrative Design
- Messaging Playbooks
Sales Enablement
Scale your product story. Activate your sellers.
- Sales Battlecards
- Sales and Partner Content
- Product Demos
Go-to-Market Strategy
Break through and drive demand. Differentiate.
- Pricing and Packaging
- Product Launches
- Buyer’s Journey Mapping
Market Research
Get answers to hard questions fast. Uncover new insight.
- Competitive Intelligence
- Marketplace Research
- Win/Loss Analysis
Fractional Support
Add new marketing muscle quick. Get sh*t done now.
- Short-term PMM Support
- Content Marketing Support
- Fractional CMO
Strategic Consulting
Gain new perspectives. Catalyze impact and outcomes.
- Marketing Strategy
- Product Marketing Org Design
- Bespoke Projects
What you can expect
We are in the business of making it easy to engage and persuade your audience.
Our engagements are highly collaborative and purpose-built to support your product growth goals, without costly random acts of marketing.
Our Guiding Principles
We stay true to our five guiding principles in everything we do.
Focused
Be targeted, be it your audience, value prop, or story.
Simple
Keep it crisp with concise, de-jargoned language.
Meaningful
Start with “why it matters” for your audience.
Actionable
Make it believable and relevant to drive clear outcomes.
Differentiated
Inspire change from the status quo.
Thanks to our beginner’s mindset and outside perspective, you’ll find us challenging assumptions. Our #1 job is to ask the right questions to catalyze breakthrough ideas and kindle creativity.
And we do this with a touch of humor and fun along the way. A little laughter can lead to “more eureka! moments and greater inspiration.”
Not sure where to start?
Schedule a no-obligation 30-minute discovery call with a Fulcrum product marketing expert.