Fulcrum’s founder and CEO, Ian Hameroff, joined Allison Bukowski as the featured guest on episode 11 of her popular “The CustomerX Files” podcast.
In this episode, Ian reflects on his 20+ year career in product marketing. Together, Allison and Ian help shine a light on the world of a product marketer, a partner-to-customer marketer often misunderstood or undervalued.
While misconceptions can arise between the product marketing and customer marketing disciplines, the two discuss how product and customer marketing can complement each other.
You’ll also get a glimpse into Ian’s personal side, including his role as an ambassador for the U.S. Soccer Federation and what song he last sang out loud.
Listen now from the Point of Reference website.
Big thanks to Allison and Point of Reference for the opportunity to appear on this popular podcast.