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Fulcrum Group Webinar

Webinar: Know Thy Competitor

Fulcrum Group once again partnered with TractionSpace to deliver our next installment of marketing best practices webinars.

In this session, you’ll learn five simple steps you can follow to know your competitors better from Ian Hameroff, founder of Fulcrum Group.

Ian has led numerous competitive marketing and market intelligence programs during his more than two decades of global B2B marketing experience.

Now he’s sharing his lessons learned with you.

Here’s what you’ll learn:
Every business faces competition. The successful ones not only accept this fact, but they are also diligent in understanding their competitors. It’s easy to see why this is imperative. What’s tough is knowing what you need to know to gain an edge. Take 30 minutes and learn five simple steps to conducting a competitive analysis to attain actionable insight to shape your go-to-market. Increase your confidence and win rates, because knowing your competition is less about disputing their story and more about how you tell your own.